Malaysia owns Musang King brand for another decade, says Mat Sabu
September 19, 2024 | FMT |
Malaysia's Intellectual Property Corporation (MyIPO) has renewed the Musang King durian’s local intellectual property protection until 2034. Agriculture and Food Security Minister Mohamad Sabu emphasized that this renewal secures Malaysia’s ownership of the iconic durian brand for another 10 years, preventing other countries from using the brand.
Musang King durian, renowned as the "king of fruits," brings lucrative returns, with Malaysia exporting fresh durians to China. Recently, 40 tons of fresh durian were exported, and demand in China remains high, with prices around RM350 per durian. Pahang is the largest producer, followed by Perak. Malaysia began exporting fresh durians to China in August 2024 after securing a deal with Chinese customs authorities.
Read more
Viewed Articles
September 19, 2024 | FMT | Malaysia's Intellectual Property Corporation (MyIPO) has renewed the Musang King durian’s local intellectual property protection until 2034. Agriculture and Food Securit
Read More
January 26, 2026 | Taiwan News | Tainan Mayor Huang Wei-che visited Malaysia to promote Tainan fruit exports by leveraging existing Taiwanese business networks and retail channels. Ahead of the Lunar
December 23, 2025 | The Conversation | China’s once-derided durian has become a cultural favorite and economic powerhouse, with the country now accounting for about 95% of global durian demand and imp
March 09, 2026 | OFI Magazine |The Philippine government is prioritizing the development of its coconut industry, aiming to generate up to US$3 billion in export revenues by 2026. Recognized as a key
February 02, 2026 | Taiwan News | Taitung’s pineapple custard apple (Atemoya) has gained a foothold in Singapore, selling over 16,000 kilograms after three years of market development. The Taitung Cou
February 10, 2026 | The New York Times | Malaysia’s durian industry is facing a sharp downturn despite strong demand from China, as shifting consumer preferences toward fresh rather than frozen durian
