November 17, 2024 | Borneo Bulletin |
Durian, despite its strong odor, is now a top-selling export fruit, surpassing traditional crops in Indochina. The growing Chinese market has driven this rise, with China importing nearly USD 46.7 billion worth of durians, making it the largest global buyer. As new durian varieties become more popular, they are replacing traditional cash crops like cashews and sugarcane. Vietnam and Thailand lead the durian export sector, with Vietnam's exports reaching a record USD 2.7 billion by September 2024. The increasing demand, driven by China's large population, could grow by up to 400% annually. In addition to Thailand's market dominance, Vietnam's exports are expected to hit USD 3.5 billion in 2024, with Cambodia and Laos competing for a share by seeking Chinese investment and technology to expand their own durian farming.