Phuket enterprise turns local pineapples into highly sought lucky item
December 17, 2024 | The Nation |
A Phuket social enterprise has transformed local pineapples into premium Chinese New Year gifts, boosting farmer incomes and promoting sustainability. Initially priced at 1,500 baht in 2017, the gifts became a symbol of luck and prosperity. By 2019, select sets included gold pendants and were priced at 15,430 baht, reflecting Phuket's total length in meters. This year, affordable 235-baht sets aim to reach wider audiences alongside the Phuket Pineapple Festival. Grown in rubber plantations, the iconic "Phuket pineapple" boasts a unique flavor and texture, earning its title as the "Queen of Andaman Fruits." Beyond gifts, the enterprise promotes pineapple-based products like juice, soap, and cosmetics to maximize benefits for farmers and communities.
Read more
Viewed Articles
December 17, 2024 | The Nation | A Phuket social enterprise has transformed local pineapples into premium Chinese New Year gifts, boosting farmer incomes and promoting sustainability. Initially priced
Read More
May 11, 2026 | Pattaya Mail | Thailand is preparing measures to stabilize durian and mangosteen prices as harvest volumes increase in Chanthaburi province. Authorities are responding to challenges inc
September 18, 2026 | Bastille Post Global | Thailand’s durian growers are increasingly adopting Chinese smart agriculture technologies to improve crop monitoring, quality, traceability, and export com
May 17, 2026 | The Nation | Thailand is strengthening durian quality standards to maintain competitiveness in global markets, particularly China. The government aims to boost durian export revenue bey
July 01, 2025 | The Nation | China’s growing love for Thai durians, known for their rich flavor, is fueling a major transformation in Thailand’s durian industry. As demand soars—China imported 1.56 mi
February 02, 2025 | In News Thailand |Her Royal Highness Princess Maha Chakri Sirindhorn attended the Inventors' Day 2025 event to observe award-winning innovations, including the "Phra Ratchathan
![Princess Sirindhorn Observes "Phra Ratchathan 89" Strawberry at Inventors' Day 2025 [Source: Thai Language]](data/news/cover/1740536584344522962.jpg)