Phuket enterprise turns local pineapples into highly sought lucky item
December 17, 2024 | The Nation |
A Phuket social enterprise has transformed local pineapples into premium Chinese New Year gifts, boosting farmer incomes and promoting sustainability. Initially priced at 1,500 baht in 2017, the gifts became a symbol of luck and prosperity. By 2019, select sets included gold pendants and were priced at 15,430 baht, reflecting Phuket's total length in meters. This year, affordable 235-baht sets aim to reach wider audiences alongside the Phuket Pineapple Festival. Grown in rubber plantations, the iconic "Phuket pineapple" boasts a unique flavor and texture, earning its title as the "Queen of Andaman Fruits." Beyond gifts, the enterprise promotes pineapple-based products like juice, soap, and cosmetics to maximize benefits for farmers and communities.
Read more
Viewed Articles
December 17, 2024 | The Nation | A Phuket social enterprise has transformed local pineapples into premium Chinese New Year gifts, boosting farmer incomes and promoting sustainability. Initially priced
Read More
September 15, 2025 | The Nation | At Asia Fruit Logistica 2025 in Hong Kong, Thai fruit exporters showcased their growing global competitiveness through advanced cold chain logistics and product innov
May 31, 2025 | Bangkok Post | In 2023, Thai fruit farmers benefited from soaring prices and strong exports, especially for durian and mangosteen. However, in 2024, fruit prices dropped sharply due to
October 09, 2025 | Tuoitre News | Farm-gate prices for aromatic coconuts in Thailand’s Songkhla Province have plummeted to 2–3 baht per fruit, well below the 4–5 baht production cost. With Thailand pr
June 25, 2025 | Produce Report | Durian and mangosteen prices in eastern Thailand have dropped sharply due to oversupply, poor quality, and market challenges. Early-season durians from the south were
September 08, 2025 | The Nation | Thailand’s Agricultural Standards Committee has approved a draft regulation requiring licensing for frozen durian producers, exporters, and importers, alongside stric
