January 13, 2025 | Sun Live |
New Zealand’s avocado industry is optimistic after two challenging years impacted by Cyclones Dovi (2022) and Gabrielle (2023), which reduced yields and export volumes. Favorable weather and strong flowering this season are expected to increase production to 7 million trays, up from 5 million last year.
The industry, comprising 1,600 growers, is centered in the Bay of Plenty (50% of production) and Northland (45%), with smaller contributions from Auckland, Gisborne, and Taranaki. Approximately 50-60% of the crop is exported, primarily to Australia and key Asian markets like South Korea, Japan, and Thailand.
Efforts to improve orchard management, optimize exports, and strengthen market resilience aim to ensure better returns for growers. Innovations include revised export strategies and research-driven improvements supported by New Zealand Avocado, the industry body.
Growers like Northland’s Greg Rathbun have adapted to challenges by diversifying crops and sales channels, including exports, local sales, and online distribution. The industry faces increasing competition from South America but remains confident due to favorable conditions and nearly year-round production.
Ideal avocado-growing conditions include warm, frost-free climates, well-draining soil, and careful pruning. The industry’s adaptability and focus on sustainable practices highlight its resilience and potential for long-term growth in domestic and international markets.
