Shinsegae Live Shopping launches Thai mango sales until April with local farms
February 13, 2025 | Chosun Biz |
Shinsegae Live Shopping has signed an MOU with a Thai company to expand Thai mango sales in South Korea until April. The retailer will initially offer Nam Dok Mai mangoes, known for their sweetness and smooth texture, before switching to Maha Chanok mangoes.
By securing partnerships with local farms and transportation companies, Shinsegae ensures direct air-shipped mangoes for higher quality. This initiative strengthens economic cooperation between Thailand and South Korea, with the Thai Embassy’s commercial attaché participating in product promotions.
Last year, Shinsegae sold 11 billion won worth of Thai mangoes to 300,000 customers. The company aims to further enhance its global premium food offerings.
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