April 30, 2025 | Nation Thailand |
Thai Prime Minister Paetongtarn promoted local fruits through a selfie video featuring mangoes, rambutans, durians, and mangosteens, highlighting their global popularity—particularly mangoes for their flavor and affordability. She encouraged Thais to consume more domestic produce, noting that this year’s fruit harvest increased by about 15% due to favorable weather. To boost consumption and support farmers, the government launched the Thai Fruits Festival with activities such as fruit-based recipe contests, online sales promotions, community events, and support for fruit processing.
Internationally, Thailand is accelerating free trade agreement (FTA) negotiations to drive fruit exports and plans to showcase Thai fruits at global trade fairs. Paetongtarn emphasized the quality and growth potential of Thai fruits, urging collective support to benefit local farmers and expand market reach.
