June 27, 2025 | The Nation |
Malaysia is expanding its global durian footprint beyond the famous Musang King by promoting premium varieties like Black Thorn, Red Prawn, and newly developed hybrids such as MDUR 88 (now branded “MARDI Super 88”). These efforts aim to meet rising international demand and diversify exports, especially to China, Europe, and the Middle East. The Agriculture Department and MARDI are conducting rigorous assessments to certify new varieties for export, ensuring compliance with global phytosanitary standards through methods like vapor heat treatment and traceability systems.
Consumer preferences are evolving, with increasing interest in unique taste profiles and classic durians like D24 and Tekka. Malaysia is also developing disease-resistant and high-yield hybrids under its national breeding programs. In 2023, Malaysia exported over 54,000 tons of durians worth RM1.51 billion (US$357 million), with China as the top importer.
To support growth, the government is enhancing the “Malaysia’s Best” certification, organizing trade shows, boosting digital marketing, and increasing durian cultivation areas, which are projected to reach 92,129 hectares in 2024. This expansion is driven by strong global demand for high-quality durians, positioning Malaysia as a leading exporter in a competitive international market while navigating challenges such as climate variability and rising production costs.
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