September 21, 2025 | Vietnam net |
In 2021, lecturer-turned-entrepreneur Vu Thi Lieu founded Eco Fiber Research and Development JSC (Ecosoi) after witnessing farmers burning pineapple fields in Thanh Hoa. Concerned about soil degradation, water contamination, and environmental health, she saw potential in converting discarded pineapple leaves—estimated at 2–3 million tons annually—into sustainable fibers.
Ecosoi now processes around 4,000 tons of leaves annually, producing 60 tons of pineapple fiber exported to eight countries, including Japan, South Korea, and China. While Vietnam’s textile industry heavily relies on imported raw fibers, domestic adoption remains limited due to low consumer awareness and high production costs.
The company faces financial challenges, as developing new natural fibers requires significant investment and research. Pineapple fiber products also cost about twice as much as conventional ones, creating a barrier to widespread acceptance. However, international markets, where sustainability awareness is stronger, show greater demand for eco-friendly materials.
Lieu believes long-term growth requires pioneering businesses to educate consumers and scale accessibility, rather than relying solely on niche, high-priced eco-products. Ecosoi’s mission is to reduce agricultural waste, strengthen Vietnam’s textile supply chain, and provide sustainable fiber alternatives, balancing environmental responsibility with practical affordability.
