September 16, 2025 | Produce Report |
China’s honey pomelo industry is on track for record exports in 2025, projected at 250,000 metric tons, up 25% year-on-year. Growth is driven by new early-maturing, high-quality varieties and expanding markets. Fujian’s Pinghe County, the nation’s largest base, expects 25,000 tons in shipments, with leading exporter Pinghe Fuyi securing 15,000 tons to Europe, a 150% jump. Guangdong’s cooperatives are also increasing exports to Russia and the EU, while premium pomelos are sold in Dubai at $10 each.
Europe accounts for 45% of exports, led by Germany and the Netherlands, where demand for white pomelos is strong. North America takes 25%, preferring red-fleshed varieties. By 2026, exports could exceed 300,000 tons, with Russia and New Zealand emerging as key markets. New Zealand has welcomed an early-maturing variety retailing at $5.62/kg, filling seasonal supply gaps.
However, China faces rising competition. Vietnam is undercutting prices at $0.34/kg and targeting South Korea, while Thailand is boosting quality with the “Hangwan” pomelo. Risks also include typhoon disruptions in Fujian and Guangdong, which could cut production by 10% and raise prices 5–8%, as well as currency fluctuations affecting profit margins. Despite challenges, China remains positioned as a leading pomelo exporter.
