Durian national fruit battle: Malaysia vs Indonesia’s claim
November 19, 2025 | The Sun |
Malaysia’s proposal to designate durian as its national fruit has triggered strong pushback from Indonesia, which argues that it has a much deeper cultural, historical, and biological connection to the fruit. Indonesia’s Coordinating Minister for Food Affairs, Zulkifli Hasan, said Indonesia produced nearly two million tons of durian in 2024—far exceeding Malaysia’s output—and therefore has a stronger claim. He emphasized that durian is culturally significant and supports millions of Indonesian farmers. Citing research institute BRIN, he noted that Indonesia possesses 21 of the world’s 27 known durian species and has registered over 100 superior varieties.
Indonesia plans to strengthen “Nusantara Durian” branding, raise production standards, and expand exports of fresh and processed durian products.
Meanwhile, Malaysia continues to explore its own proposal. The Durian Manufacturers Association has submitted a request for durian to be officially recognized as the national fruit and for July 7 to be designated National Durian Day, arguing that durian is part of Malaysia’s identity—especially premium varieties like Musang King.
The debate highlights regional pride, export ambitions, and growing competition in Southeast Asia’s booming durian industry.
Read more
Viewed Articles
November 19, 2025 | The Sun | Malaysia’s proposal to designate durian as its national fruit has triggered strong pushback from Indonesia, which argues that it has a much deeper cultural, historical, a
Read More
May 11, 2026 | The Straits Times | Malaysia’s Penang durian growers have introduced a QR code tracking system to combat counterfeit durians and protect the reputation of premium Penang varieties. Each
January 12, 2026 | Observer Voice | China’s soaring demand for durians is reshaping Southeast Asian agriculture, especially in Malaysia’s Raub, famed for the premium Musang King variety. In 2024 alone
June 28, 2025 | The Star | Gopeng MP Tan Kar Hing has called for the registration of Tambun pomelo as an intellectual property (IP) under geographical indications to protect its name, reputation, and
April 16, 2026 | The Straits Times | A rare price reversal is occurring in the fruit market, with mangosteens becoming more expensive than durians due to limited supply. Reduced mangosteen production
May 02, 2025 | The Cool Down | Coconut prices in Malaysia and across Asia are rising sharply, with coconut milk prices nearly doubling since 2023. This surge is driven by multiple factors, including h