DFNet

November 19, 2025 | The Sun |

Malaysia’s proposal to designate durian as its national fruit has triggered strong pushback from Indonesia, which argues that it has a much deeper cultural, historical, and biological connection to the fruit. Indonesia’s Coordinating Minister for Food Affairs, Zulkifli Hasan, said Indonesia produced nearly two million tons of durian in 2024—far exceeding Malaysia’s output—and therefore has a stronger claim. He emphasized that durian is culturally significant and supports millions of Indonesian farmers. Citing research institute BRIN, he noted that Indonesia possesses 21 of the world’s 27 known durian species and has registered over 100 superior varieties.

Indonesia plans to strengthen “Nusantara Durian” branding, raise production standards, and expand exports of fresh and processed durian products.

Meanwhile, Malaysia continues to explore its own proposal. The Durian Manufacturers Association has submitted a request for durian to be officially recognized as the national fruit and for July 7 to be designated National Durian Day, arguing that durian is part of Malaysia’s identity—especially premium varieties like Musang King.

The debate highlights regional pride, export ambitions, and growing competition in Southeast Asia’s booming durian industry.

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