Taitung pineapple custard apple sales grow in Singapore
February 02, 2026 | Taiwan News |
Taitung’s pineapple custard apple (Atemoya) has gained a foothold in Singapore, selling over 16,000 kilograms after three years of market development. The Taitung County Government began cultivating the market in 2024 and expanded efforts in 2025 by ensuring stable supply and partnering with major retailers, which improved consumer recognition and repeat purchases.
The fruit first entered Singapore through DFI Group supermarkets in 2024, selling about 6,880 kilograms. In 2025, distribution widened to NTUC FairPrice, lifting annual sales to roughly 9,170 kilograms. Different retail strategies were used: FairPrice sold single fruits for daily household consumption, while DFI targeted premium customers with gift boxes at Cold Storage outlets.
To build consumer awareness, the county government organized more than 100 tasting and promotional events at FairPrice and DFI stores between January and February. These activities introduced shoppers to the fruit’s origin and flavor, significantly boosting interest and purchase rates.
Read more
Viewed Articles
February 02, 2026 | Taiwan News | Taitung’s pineapple custard apple (Atemoya) has gained a foothold in Singapore, selling over 16,000 kilograms after three years of market development. The Taitung Cou
Read More
July 27, 2025 | Taipei Times | The Taiwan-Japan Dagang Fruit Festival opened at the Kaohsiung Music Center, featuring nearly 100 stalls of fruit and agricultural products alongside music and dance per
December 05, 2025 | Taiwan News | Tainan Mayor Huang Wei-che visited France to promote the city’s fresh fruit and processed food products and explore opportunities to expand exports into Europe. Durin
May 06, 2025 | Taiwan Today| Taiwan-grown pineapples will continue to be part of school meals in Japan for the seventh consecutive year, according to Taiwan’s Ministry of Agriculture (MOA). This initi
March 27, 2026 | Radio Taiwan International | A farmer in Pingtung, Taiwan, has gained attention for producing unusually large wax apples weighing over one kilogram. The exceptional size and quality a
April 21, 2025 | Taiwan News | Avocado farmers in Pingtung, Taiwan, are facing a severe crisis as orchards entering the fruiting stage have experienced an 80% decline in production. Typically, a healt
