Farmers made a fortune on this fruit. now it is piling up
February 10, 2026 | The New York Times |
Malaysia’s durian industry is facing a sharp downturn despite strong demand from China, as shifting consumer preferences toward fresh rather than frozen durians disrupt exports. Limited logistics capacity for fresh shipments and increased competition from regional producers have led to oversupply, causing prices to fall to decade lows and farmer profits to drop by around 60%.
Years of rapid plantation expansion, driven by earlier export success, have worsened the current glut. Economic slowdown in China has also made buyers more price-sensitive. As a result, exports have declined, and many farmers are left with unsold produce.
The government has intervened by purchasing excess supply and promoting premium branding, while exporters seek new markets. However, with production expected to continue rising, concerns remain that oversupply and price pressure may persist in the coming years.
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February 10, 2026 | The New York Times | Malaysia’s durian industry is facing a sharp downturn despite strong demand from China, as shifting consumer preferences toward fresh rather than frozen durian
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