August 19, 2026 | farmer’s weekly |
South Africa’s emerging dragon fruit industry faced a difficult 2026 season due to adverse weather, limited local cultivation knowledge, unsuitable growing locations, and the challenges of managing a relatively new crop. Commercial production has declined from around 120 hectares in 2024 to an estimated 100 hectares, while membership in the Dragon Fruit Growers’ Association of Southern Africa has fallen as some farmers exit the industry.
Despite production challenges, domestic demand is steadily increasing as more retailers include dragon fruit in their regular fresh produce programmes. Kuifkop Boerdery, for example, has doubled its retail supply over the past two years. Export opportunities remain limited because high airfreight costs make international shipments uneconomical for most growers.
Industry participants emphasize that improved fruit flavor is essential for expanding consumption, as poor eating quality can discourage repeat purchases. Better-tasting varieties are being developed, although balancing flavor with commercially viable yields remains challenging.
Growers remain optimistic that improved production knowledge, appropriate site selection, better varieties, and increasing consumer awareness will support future growth. With current production volumes still relatively low, the industry sees considerable potential for expansion in both domestic and export markets.
