August 08 2026 | The Hindu Businessline |
Rambutan is emerging as a promising alternative cash crop for farmers in Kerala, particularly in traditional rubber-growing districts affected by falling prices, labor shortages, and changing weather. Cultivation has expanded to nearly 25,000 acres, with production estimated at around 100,000 tonnes this season and revenue of approximately Rs 1,000 crore.
Farmers report strong income potential, as rambutan begins producing within three years, yields increase as trees mature, and labor requirements are relatively low. Some growers have earned substantially more from rambutan than from traditional crops such as rubber.
However, the industry faces significant post-harvest and marketing challenges. Rambutan ripens on the tree and has a short shelf life, making refrigerated transport, cold storage, and modern packaging essential for reaching distant markets. Farmers are seeking expansion beyond southern cities into northern India and export markets, particularly Gulf countries.
Industry representatives are calling for government support in cold-chain infrastructure, national and international branding, value-added processing, Farmer Producer Organisations, and market development. These issues will be discussed at the Rambutan Conclave 2026 as stakeholders consider strategies for sustainable industry growth.
