China remains promising market for Vietnamese farm produce

January 17, 2024 | VietNamNet Global |

China remains a promising market for Vietnamese agricultural products, holding numerous opportunities to increase market share and export value. In 2023, China was the largest buyer of Vietnam's agro-forestry-fishery products, and this trend is expected to continue. Fourteen Vietnamese agricultural products have been licensed for official export to China, including bird's nest, sweet potatoes, dragon fruit, longan, rambutan, mango, jackfruit, watermelon, banana, mangosteen, black jelly, lychee, passion fruit, and durian. The General Administration of Customs China (GACC) has approved thousands of farm produce and food codes for nearly 3,000 Vietnamese businesses, with aquatic and plant-based products being the majority of exports.

China accounts for nearly 54% of Vietnam's total fruit and vegetable exports, with durian alone generating over $2 billion in revenue in 2023. Efforts are ongoing to open the Chinese market for additional products like citrus fruit, coconut, frozen durian, chilli, medicinal materials, and naturally caught aquatic products. The Vietnamese coffee industry also sees China as a potential market, especially as coffee consumption in China has been shifting from tea to coffee in recent years. Business strategies are being developed to offer processed coffee products, such as instant, roasted, and three-in-one coffee, to gain a stronger foothold in the Chinese market.

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