March 06, 2024 | The Star |
Pacific, led by China, Vietnam, India, and Taiwan, remains the primary hub for lychee cultivation, with government support and technological interventions aimed at boosting production and export capabilities. The market's sustained growth is fueled by consumer preferences for healthier food choices and the fruit's integration into various industries, including beauty and personal care and the HORECA sector. Comprehensive analysis and forecasts offer stakeholders valuable insights into navigating the evolving lychee market landscape.