COMMENT: Dragon fruit can be our sweet success story

March 08, 2024 | Chronicle |

Zimbabwe's unique opportunity lies in cultivating dragon fruit, championed by farmer Mrs. Elani Watson. With its rich nutritional profile and global demand, dragon fruit presents a lucrative export commodity. Favorable climate conditions and minimal water requirements make Zimbabwe an ideal cultivation ground. To capitalize on this potential, maintaining high-quality standards, exploring value-added products, and understanding export market preferences are crucial. Public-private partnerships can drive policy incentives, training, and infrastructure support. By aligning with the Agriculture and Food System Transformation Strategy, Zimbabwe aims to achieve significant economic growth in agriculture by 2025. With strategic cultivation, export strategies, and branding efforts, Zimbabwe can emerge as a key player in the global dragon fruit market.

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