$400 for one pineapple: The rise of luxury fruit
May 19, 2024 | CNN |
Del Monte's Rubyglow pineapple, priced at $395.99, is marketed as a luxury fruit due to its distinctive red exterior and sweetness. Despite economic concerns, there's interest in premium fruits. Del Monte, known for developing proprietary pineapples, previously launched the Pinkglow pineapple at $50, now cheaper. The Rubyglow targets niche markets like high-end restaurants and food influencers. Though praised for its taste, many believe it’s not worth the steep price. The trend of paying premiums for specialty fruits is rising, driven by a desire for novelty and exclusivity.
Read more
Viewed Articles
May 19, 2024 | CNN | Del Monte's Rubyglow pineapple, priced at $395.99, is marketed as a luxury fruit due to its distinctive red exterior and sweetness. Despite economic concerns, there's inte
Read More
July 28, 2026 | Taipei Times | Taiwanese fruit exporters are expanding their presence in the UK, with a shipment of more than one tonne of premium produce sent to fruit retailers and Asian supermarket
July 14 2026 | Ushodaya Enterprises | Dragon fruit cultivation has expanded rapidly in Karnataka’s Davanagere district since its introduction in 2018, transforming the crop from a high-value specialty
August 26, 2026 | vnExpress | Vietnam’s lychee exports fell 51% year-on-year to US$16.4 million in the first half of 2026 as reduced production and rising prices weakened the fruit’s competitiveness i
October 22, 2026 | Food for Mzansi | The global dragon fruit market is expanding, driven by increasing health awareness, demand for organic produce, and international trade. According to MarkNtel Advi
September 22, 2026 | The Star | A Malaysian durian shipment successfully reached Dalian, China, after a 12-day sea journey while maintaining freshness, demonstrating the potential of controlled atmosp
