$400 for one pineapple: The rise of luxury fruit
May 19, 2024 | CNN |
Del Monte's Rubyglow pineapple, priced at $395.99, is marketed as a luxury fruit due to its distinctive red exterior and sweetness. Despite economic concerns, there's interest in premium fruits. Del Monte, known for developing proprietary pineapples, previously launched the Pinkglow pineapple at $50, now cheaper. The Rubyglow targets niche markets like high-end restaurants and food influencers. Though praised for its taste, many believe it’s not worth the steep price. The trend of paying premiums for specialty fruits is rising, driven by a desire for novelty and exclusivity.
Read more
Viewed Articles
May 19, 2024 | CNN | Del Monte's Rubyglow pineapple, priced at $395.99, is marketed as a luxury fruit due to its distinctive red exterior and sweetness. Despite economic concerns, there's inte
Read More
March 11, 2026 | HF Brasil | Papaya prices in northern Espírito Santo, Brazil, rose in early February due to reduced supply caused by heavy rainfall affecting flowering and harvests. Hawaii papaya pri
February 02, 2026 | Taiwan News | Taitung’s pineapple custard apple (Atemoya) has gained a foothold in Singapore, selling over 16,000 kilograms after three years of market development. The Taitung Cou
February 03, 2026 | The Chosun Daily | The Ministry of Agriculture, Food and Rural Affairs will cut tariffs on imported bananas, pineapples, and mangoes from 30% to 5% starting with shipments arriving
March 10, 2026 | Mundus Agri | The Philippine desiccated coconut market is experiencing mixed price trends, creating short-term advantages for processors. While export prices remain stable, domestic p
December 23, 2025 | The Conversation | China’s once-derided durian has become a cultural favorite and economic powerhouse, with the country now accounting for about 95% of global durian demand and imp
