$400 for one pineapple: The rise of luxury fruit
May 19, 2024 | CNN |
Del Monte's Rubyglow pineapple, priced at $395.99, is marketed as a luxury fruit due to its distinctive red exterior and sweetness. Despite economic concerns, there's interest in premium fruits. Del Monte, known for developing proprietary pineapples, previously launched the Pinkglow pineapple at $50, now cheaper. The Rubyglow targets niche markets like high-end restaurants and food influencers. Though praised for its taste, many believe it’s not worth the steep price. The trend of paying premiums for specialty fruits is rising, driven by a desire for novelty and exclusivity.
Read more
Viewed Articles
May 19, 2024 | CNN | Del Monte's Rubyglow pineapple, priced at $395.99, is marketed as a luxury fruit due to its distinctive red exterior and sweetness. Despite economic concerns, there's inte
Read More
April 13, 2026 | Vietnam.vn | Dragon fruit exports have shown strong recovery in the early months of the year, reaching about US$108.5 million, driven by rising demand from Thailand and the Middle Eas
March 12, 2026 | Deccan Herald | Alphonso mango growers in Karnataka face export uncertainty to the Middle East as traders delay bookings this season. While the region has long been a key market due t
March 27, 2026 | Radio Taiwan International | A farmer in Pingtung, Taiwan, has gained attention for producing unusually large wax apples weighing over one kilogram. The exceptional size and quality a
April 15, 2026 | Mundus Agri | The Iran conflict is expected to have lasting impacts on the coconut industry, particularly in Southeast Asia. Disruptions in the Strait of Hormuz have increased oil, fr
March 10, 2026 | The Nation | Thailand’s Ministry of Commerce plans emergency talks with major firms to address falling aromatic coconut prices, blamed on foreign middlemen suppressing farmer incomes.
