$400 for one pineapple: The rise of luxury fruit
May 19, 2024 | CNN |
Del Monte's Rubyglow pineapple, priced at $395.99, is marketed as a luxury fruit due to its distinctive red exterior and sweetness. Despite economic concerns, there's interest in premium fruits. Del Monte, known for developing proprietary pineapples, previously launched the Pinkglow pineapple at $50, now cheaper. The Rubyglow targets niche markets like high-end restaurants and food influencers. Though praised for its taste, many believe it’s not worth the steep price. The trend of paying premiums for specialty fruits is rising, driven by a desire for novelty and exclusivity.
Read more
Viewed Articles
May 19, 2024 | CNN | Del Monte's Rubyglow pineapple, priced at $395.99, is marketed as a luxury fruit due to its distinctive red exterior and sweetness. Despite economic concerns, there's inte
Read More
November 19, 2025 | GMA News Online| Agriculture Secretary Francisco Tiu Laurel Jr. welcomed the United States’ decision to grant additional tariff exemptions for Philippine agricultural exports. He s
November 20, 2025 | The Laotian Times |Laos and China strengthened agricultural cooperation during high-level talks in Chongqing on 13 November, held alongside the 9th ASEAN–China Ministerial SPS Coop
November 18, 2025 | FBC News | Fiji has made its first commercial trial shipment of pineapples to New Zealand, sending three tons of Ripley Queen fruit on November 5. Agriculture Minister Tomasi Tunab
December 10, 2025 | Fresh Fruit Portal | The US mango industry has overwhelmingly reaffirmed its support for the National Mango Board (NMB), with 94% of exporters voting to continue the USDA’s Mango P
September 09, 2025 | Deccan Chronicle | Papaya farmers in Andhra Pradesh’s Rayalaseema region, known as the “fruit bowl” of the state, are suffering severe losses due to a steep fall in prices. Once s
