$400 for one pineapple: The rise of luxury fruit
May 19, 2024 | CNN |
Del Monte's Rubyglow pineapple, priced at $395.99, is marketed as a luxury fruit due to its distinctive red exterior and sweetness. Despite economic concerns, there's interest in premium fruits. Del Monte, known for developing proprietary pineapples, previously launched the Pinkglow pineapple at $50, now cheaper. The Rubyglow targets niche markets like high-end restaurants and food influencers. Though praised for its taste, many believe it’s not worth the steep price. The trend of paying premiums for specialty fruits is rising, driven by a desire for novelty and exclusivity.
Read more
Viewed Articles
May 19, 2024 | CNN | Del Monte's Rubyglow pineapple, priced at $395.99, is marketed as a luxury fruit due to its distinctive red exterior and sweetness. Despite economic concerns, there's inte
Read More
August 26, 2026 | vnExpress | Vietnam’s lychee exports fell 51% year-on-year to US$16.4 million in the first half of 2026 as reduced production and rising prices weakened the fruit’s competitiveness i
July 15, 2026 | Vietnam + |Thailand’s Ministry of Commerce is implementing measures to stabilize domestic coconut prices as increased production places downward pressure on farmer incomes. Processors
July 30, 2026 | The Daily Star | Guava farmers in Bangladesh’s Nesarabad and Jhalakathi areas are receiving record prices this season as sharply reduced production creates a supply shortage. Premium g
July 28, 2026 | Khmer Times | Cambodia’s fresh durian exports to China reached 5,738 tonnes in the first seven months of 2026, nearly 40 times the country’s total export volume in 2025. The increase r
June 26, 2026 | vnExpress | Mangosteen prices in southern Vietnam have fallen to their lowest levels in years due to abundant harvests and increased market supply. Farmers are selling mangosteens for
