$400 for one pineapple: The rise of luxury fruit
May 19, 2024 | CNN |
Del Monte's Rubyglow pineapple, priced at $395.99, is marketed as a luxury fruit due to its distinctive red exterior and sweetness. Despite economic concerns, there's interest in premium fruits. Del Monte, known for developing proprietary pineapples, previously launched the Pinkglow pineapple at $50, now cheaper. The Rubyglow targets niche markets like high-end restaurants and food influencers. Though praised for its taste, many believe it’s not worth the steep price. The trend of paying premiums for specialty fruits is rising, driven by a desire for novelty and exclusivity.
Read more
Viewed Articles
May 19, 2024 | CNN | Del Monte's Rubyglow pineapple, priced at $395.99, is marketed as a luxury fruit due to its distinctive red exterior and sweetness. Despite economic concerns, there's inte
Read More
January 12, 2026 | The Take Out | California produces about 90% of U.S.-grown avocados, mainly in San Diego County, but domestic production faces growing challenges. Although the 2024/25 crop was valu
November 20, 2025 | The Laotian Times |Laos and China strengthened agricultural cooperation during high-level talks in Chongqing on 13 November, held alongside the 9th ASEAN–China Ministerial SPS Coop
November 18, 2025 | The Packer | Mission Produce reports that the U.S. holiday season is creating strong opportunities for avocado sales, supported by lower retail prices and rising demand. According
January 11, 2026 | Daily Nation | A 23-year-old farmer, Musyoki Ndasya, manages a 22-acre mango plantation in Machakos County inherited from his grandfather, with about 2,000 mango trees producing up
November 19, 2025 | The Sun | Malaysia’s proposal to designate durian as its national fruit has triggered strong pushback from Indonesia, which argues that it has a much deeper cultural, historical, a
