$400 for one pineapple: The rise of luxury fruit
May 19, 2024 | CNN |
Del Monte's Rubyglow pineapple, priced at $395.99, is marketed as a luxury fruit due to its distinctive red exterior and sweetness. Despite economic concerns, there's interest in premium fruits. Del Monte, known for developing proprietary pineapples, previously launched the Pinkglow pineapple at $50, now cheaper. The Rubyglow targets niche markets like high-end restaurants and food influencers. Though praised for its taste, many believe it’s not worth the steep price. The trend of paying premiums for specialty fruits is rising, driven by a desire for novelty and exclusivity.
Read more
Viewed Articles
May 19, 2024 | CNN | Del Monte's Rubyglow pineapple, priced at $395.99, is marketed as a luxury fruit due to its distinctive red exterior and sweetness. Despite economic concerns, there's inte
Read More
June 02, 2026 | vnExpress | Vietnam’s durian industry is expected to expand further as the country prepares to enter the Indian market and strengthens exports to other key destinations. India is expec
May 19, 2026 | Times of India | Tender coconut prices have risen sharply this summer due to limited supply, strong demand, and increasing transport costs linked to higher diesel prices. Retail prices
May 14, 2026 | vnExpress |Vietnam is strengthening efforts to maintain dragon fruit exports to the EU as the bloc tightens food safety and pesticide residue regulations. Dragon fruit exports remain un
May 18, 2026 | Tuoi Tre News | Vietnam’s durian exports surged 230% in the first quarter of 2026, mainly driven by strong growth in frozen durian shipments, which achieved higher export prices than fr
May 19, 2026 | Telangana Today | Trading at Telangana’s Jagtial mango market has slowed significantly as northern Indian traders reduce purchases due to poor fruit quality and disruptions linked to th
