$400 for one pineapple: The rise of luxury fruit
May 19, 2024 | CNN |
Del Monte's Rubyglow pineapple, priced at $395.99, is marketed as a luxury fruit due to its distinctive red exterior and sweetness. Despite economic concerns, there's interest in premium fruits. Del Monte, known for developing proprietary pineapples, previously launched the Pinkglow pineapple at $50, now cheaper. The Rubyglow targets niche markets like high-end restaurants and food influencers. Though praised for its taste, many believe it’s not worth the steep price. The trend of paying premiums for specialty fruits is rising, driven by a desire for novelty and exclusivity.
Read more
Viewed Articles
May 19, 2024 | CNN | Del Monte's Rubyglow pineapple, priced at $395.99, is marketed as a luxury fruit due to its distinctive red exterior and sweetness. Despite economic concerns, there's inte
Read More
December 10, 2025 | Fruit Today | CONASPROMANGO, founded in 1992, represents Mexico’s mango production sector across 12 states. The organisation highlights that Mexico has nearly 54,000 mango producer
January 10, 2026 | Times of India |After several difficult years caused by erratic weather, mango growers are optimistic this season as favorable cold conditions have led to abundant flowering across
November 19, 2025 | The Sun | Malaysia’s proposal to designate durian as its national fruit has triggered strong pushback from Indonesia, which argues that it has a much deeper cultural, historical, a
December 08, 2025 | The Nationon | Nigeria is missing major opportunities in the global pineapple market, valued at about US$27 billion, by exporting mostly raw fruit instead of processed products, ac
January 12, 2026 | Daily Express| Malaysia plans to increase pineapple exports from 3,789 containers in 2025 to 4,000 containers this year as part of efforts to reduce its trade deficit and strengthen
