$400 for one pineapple: The rise of luxury fruit
May 19, 2024 | CNN |
Del Monte's Rubyglow pineapple, priced at $395.99, is marketed as a luxury fruit due to its distinctive red exterior and sweetness. Despite economic concerns, there's interest in premium fruits. Del Monte, known for developing proprietary pineapples, previously launched the Pinkglow pineapple at $50, now cheaper. The Rubyglow targets niche markets like high-end restaurants and food influencers. Though praised for its taste, many believe it’s not worth the steep price. The trend of paying premiums for specialty fruits is rising, driven by a desire for novelty and exclusivity.
Read more
Viewed Articles
May 19, 2024 | CNN | Del Monte's Rubyglow pineapple, priced at $395.99, is marketed as a luxury fruit due to its distinctive red exterior and sweetness. Despite economic concerns, there's inte
Read More
December 08, 2025 | The Nationon | Nigeria is missing major opportunities in the global pineapple market, valued at about US$27 billion, by exporting mostly raw fruit instead of processed products, ac
December 06, 2025 | Taiwan News | Tainan Mayor Huang Wei-che has officially launched Taiwanese guava exports to Europe, marking the fruit’s first sale in Amsterdam. The launch followed the EU’s June d
December 10, 2025 | Fresh Fruit Portal | The US mango industry has overwhelmingly reaffirmed its support for the National Mango Board (NMB), with 94% of exporters voting to continue the USDA’s Mango P
September 09, 2025 | Deccan Chronicle | Papaya farmers in Andhra Pradesh’s Rayalaseema region, known as the “fruit bowl” of the state, are suffering severe losses due to a steep fall in prices. Once s
December 05, 2025 | Taiwan News | Tainan Mayor Huang Wei-che visited France to promote the city’s fresh fruit and processed food products and explore opportunities to expand exports into Europe. Durin
