$400 for one pineapple: The rise of luxury fruit
May 19, 2024 | CNN |
Del Monte's Rubyglow pineapple, priced at $395.99, is marketed as a luxury fruit due to its distinctive red exterior and sweetness. Despite economic concerns, there's interest in premium fruits. Del Monte, known for developing proprietary pineapples, previously launched the Pinkglow pineapple at $50, now cheaper. The Rubyglow targets niche markets like high-end restaurants and food influencers. Though praised for its taste, many believe it’s not worth the steep price. The trend of paying premiums for specialty fruits is rising, driven by a desire for novelty and exclusivity.
Read more
Viewed Articles
May 19, 2024 | CNN | Del Monte's Rubyglow pineapple, priced at $395.99, is marketed as a luxury fruit due to its distinctive red exterior and sweetness. Despite economic concerns, there's inte
Read More
March 12, 2026 | Deccan Herald | Alphonso mango growers in Karnataka face export uncertainty to the Middle East as traders delay bookings this season. While the region has long been a key market due t
February 10, 2026 | The New York Times | Malaysia’s durian industry is facing a sharp downturn despite strong demand from China, as shifting consumer preferences toward fresh rather than frozen durian
March 10, 2026 | The Nation | Thailand’s Ministry of Commerce plans emergency talks with major firms to address falling aromatic coconut prices, blamed on foreign middlemen suppressing farmer incomes.
March 10, 2026 | Mundus Agri | The Philippine desiccated coconut market is experiencing mixed price trends, creating short-term advantages for processors. While export prices remain stable, domestic p
March 06, 2026 | Philippine Information Agency | The Philippines, through DTI Western Visayas and Guimaras, is exploring direct exports of mangoes and dragon fruit to the Netherlands. The initiative i
