Search
2024-08-23
Malaysian local fruits e-marketplace system with intelligent promotional feature

June 07, 2024 | Intelligent Computing |

Researchers from Multimedia University and Universiti Teknikal Malaysia Melaka developed an e-marketplace system aimed at supporting small-scale farmers in Malaysia. Due to the country's tropical climate, Malaysia is rich in diverse fruit species, cultivated both commercially and on a smaller scale. However, existing procurement systems, which demand consistent supply and quality, often exclude smaller farmers from the market. Additionally, the perishable nature of fruits necessitates quick sales, and the involvement of intermediaries often leads to increased consumer prices.

The newly developed e-marketplace system addresses these challenges by providing small-scale farmers with a platform to sell their local fruits directly to consumers. The system includes essential features for product transactions and tools such as bidding functions, business analytics, and intelligent promotional and depletion strategies. These tools help farmers manage fruit sales efficiently from harvest to the end of the shelf life. The platform is designed to connect farmers with end consumers, allowing them to independently market their products, offer healthier options, and maintain reasonable pricing for buyers.

Read more

Viewed Articles
Malaysian local fruits e-marketplace system with intelligent promotional feature
June 07, 2024 | Intelligent Computing |Researchers from Multimedia University and Universiti Teknikal Malaysia Melaka developed an e-marketplace system aimed at supporting small-scale farmers in Malay
Aug 23, 2024
Read More
Creating innovative packaging and logo design for the golden banana product to modernize and enhance distribution
August 30, 2024 | Journal of Distribution Science |Researchers from Suan Sunandha Rajabhat University, Thailand, conducted a study to address the market access challenges faced by the Ban Khok Banana
2025.01.23
Emerging outsource agricultural services enable farmer adaptation in agrifood value chains: A product cycle perspective
August 21, 2024 | Food Policy| Collaboration among Michigan State University (MSU), the International Food Policy Research Institute (IFPRI), and several global institutions examined the rise of outso
Factors driving consumption preferences for fresh mango and mango-based products in Italy and Brazil
October 29, 2024 | Sustainability |Consumer preferences for fresh mango and mango-based products in Italy and Brazil were investigated by researchers from the Mediterranean University of Reggio Calabr
2024.12.31
Sustainable strategies for fresh mangosteen: Adapting to climate challenges
October 29, 2024 | Earth Systems and Environment |Researchers from Maejo University and Chiang Mai University in Thailand reviewed strategies to enhance the resilience and economic value of mangosteen
Unveiling the exotic fascination of tropical fruits: The role of food values on consumer behavior towards mangoes
January 06, 2024 | Journal of Agriculture and Food Research |Conducted by the University of Catania, Italy, this study delves into the consumption preferences of mango among Italian consumers, a topic
2024.03.07
TOP