Malaysian local fruits e-marketplace system with intelligent promotional feature
June 07, 2024 | Intelligent Computing |
Researchers from Multimedia University and Universiti Teknikal Malaysia Melaka developed an e-marketplace system aimed at supporting small-scale farmers in Malaysia. Due to the country's tropical climate, Malaysia is rich in diverse fruit species, cultivated both commercially and on a smaller scale. However, existing procurement systems, which demand consistent supply and quality, often exclude smaller farmers from the market. Additionally, the perishable nature of fruits necessitates quick sales, and the involvement of intermediaries often leads to increased consumer prices.
The newly developed e-marketplace system addresses these challenges by providing small-scale farmers with a platform to sell their local fruits directly to consumers. The system includes essential features for product transactions and tools such as bidding functions, business analytics, and intelligent promotional and depletion strategies. These tools help farmers manage fruit sales efficiently from harvest to the end of the shelf life. The platform is designed to connect farmers with end consumers, allowing them to independently market their products, offer healthier options, and maintain reasonable pricing for buyers.
Read more
Viewed Articles
June 07, 2024 | Intelligent Computing |Researchers from Multimedia University and Universiti Teknikal Malaysia Melaka developed an e-marketplace system aimed at supporting small-scale farmers in Malay
Read More
August 30, 2024 | Journal of Distribution Science |Researchers from Suan Sunandha Rajabhat University, Thailand, conducted a study to address the market access challenges faced by the Ban Khok Banana
March 25, 2024 | Journal of Agriculture and Food Research |A study conducted by the University of Turin, Italy, aimed to investigate the quality characteristics of bananas and their alignment with con
June 06, 2024 | AGRARIS: Journal of Agribusiness and Rural Development Research |A study conducted by Kasetsart University, Thailand, explored the potential of Thailand's durian fruit to complemen
November 01, 2024 | Agriculture |Researchers from the Czech University of Life Sciences Prague investigated the potential for sustainable tropical fruit consumption in Central and Eastern Europe, focu
July 08, 2024 | Plant Molecular Biology |Researchers from Griffith University, Australia, examined the growing consumer demand for nutrient-rich tropical fruits and the challenges in maintaining desir