Durian tourism set to boost Malaysia’s travel economy
August 13, 2024 | The Huntsville Item |
Malaysia is promoting itself as a prime food tourism destination with a focus on durian, the "King of Fruits." In response to growing global interest, Tourism Malaysia has launched “Durian Tourism Packages 2024/2025,” featuring 62 packages from 27 tour operators across 12 states. These packages offer diverse activities like durian tastings, river rafting, jungle hikes, and city tours.
The promotion capitalizes on durian's rising popularity and Malaysia’s ideal growing conditions. The country, a top producer of high-quality durian, aims to attract international visitors and boost tourism revenue. With durian imports surging globally, reaching $10 billion by 2028, Malaysia’s new packages cater to food enthusiasts and offer unique cultural experiences.
Tourism Malaysia expects significant economic impact, projecting nearly half a million dollars in sales by 2025. This initiative aligns with the broader trend of food-centric travel experiences, providing a blend of culinary delight and exploration. The campaign is designed to enhance Malaysia’s tourism profile and support local industries by leveraging the global fascination with durian.
Read more
Viewed Articles
August 13, 2024 | The Huntsville Item | Malaysia is promoting itself as a prime food tourism destination with a focus on durian, the "King of Fruits." In response to growing global interest, Tourism M
Read More
October 06, 2025 | Sun Media | Eighty-year-old Doug Brown, an organic avocado grower in Katikati, New Zealand, successfully protected his orchard from severe September winds using a pine tree buffer h
November 18, 2025 | The Packer | Mission Produce reports that the U.S. holiday season is creating strong opportunities for avocado sales, supported by lower retail prices and rising demand. According
December 08, 2025 | The Nationon | Nigeria is missing major opportunities in the global pineapple market, valued at about US$27 billion, by exporting mostly raw fruit instead of processed products, ac
November 19, 2025 | The Sun | Malaysia’s proposal to designate durian as its national fruit has triggered strong pushback from Indonesia, which argues that it has a much deeper cultural, historical, a
October 23, 2025 | Ag Tech Navigator | At the 10th National Farmers’ Forum on October 1, Vietnamese farmers emphasized the need to diversify export markets, identifying pomelos and avocados as the nex
