August 16, 2024 | World Economic Forum |
The global wine industry, valued at over $300 billion, is increasingly influencing consumers and producers towards regenerative viticulture, a growing nature-positive strategy. Regenerative viticulture, which focuses on improving soil health and biodiversity, is rapidly gaining momentum despite its recent emergence in the 1980s. This approach, flexible and outcome-based, aims to reverse soil degradation and mitigate climate change impacts. Winegrowers are forming coalitions to share knowledge and promote these practices. Although initial costs may be higher, regenerative viticulture promises better yields and higher quality grapes, aligning with younger consumers' values of sustainability. The industry’s efforts could serve as a model for broader agricultural transformation.
