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Bayer, GenZero, Shell, and Mitsubishi collaborate to empower rice farmers in India through TGRA

October 21, 2024 | Agro Spectrum India |

The Good Rice Alliance (TGRA), a collaborative effort by Bayer, GenZero, Shell, and Mitsubishi, is transforming rice cultivation in India through climate-smart practices like Alternate Wetting and Drying (AWD) and Direct Seeded Rice (DSR). Operating across nine states, the alliance has engaged over 10,000 farmers spanning 25,000 hectares, with a projected annual reduction of 100,000 tons of CO2e methane emissions.

TGRA plans to expand its reach by 8,500 hectares while refining greenhouse gas measurement and farmer support systems. Utilizing Total Quality Management (TQM) tools and a rigorous Monitoring, Reporting, and Verification (MRV) mechanism, the initiative ensures credible emission reductions. Farmers could benefit from lower cultivation costs and potential carbon credits, simultaneously supporting environmental sustainability. The program aligns with India's rapidly growing carbon offset market, expected to reach $68.5 million by 2033, representing a 28% annual growth.

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Bayer, GenZero, Shell, and Mitsubishi collaborate to empower rice farmers in India through TGRA
October 21, 2024 | Agro Spectrum India | The Good Rice Alliance (TGRA), a collaborative effort by Bayer, GenZero, Shell, and Mitsubishi, is transforming rice cultivation in India through climate-smart
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