Smart Net-Zero

December 12, 2025 | Agriculture and Food Agency, Ministry of Agriculture, Taiwan (In Chinese) |

Taiwan’s Agriculture and Food Agency (AFA) announced new efforts to promote domestic fresh fruit consumption through the introduction of carbon labeling, aiming to strengthen sustainable agriculture and consumer awareness. The initiative encourages producers and retailers to adopt product carbon footprint labels, providing consumers with transparent information on climate impacts while supporting domestic farmers and creating market-based incentives for low-emission production and supply-chain practices. A flagship case is a Taiwan banana product that received an official carbon footprint label—the first such application for bananas in Taiwan—developed with technical support from the Industrial Technology Research Institute (ITRI) and marketed through designated 7-ELEVEN retail channels. By linking consumption choices with climate performance, the policy seeks to stimulate demand for sustainably produced local fruit and reduce food system emissions, illustrating how pricing, labeling, and marketing can be aligned with climate objectives.