August 25, 2023 | Phys.Org |
A study conducted by researchers from South Dakota State University's Ness School of Management and Economics has found that barriers hinder the widespread adoption of precision agriculture (PA) technologies. These technologies aim to enhance farming efficiency and resource management. The survey, conducted in 2021 among corn producers in the Upper Midwest region, found that cost concerns, including initial investment, software subscriptions, maintenance, and operating costs, were the primary hindrance to PA adoption. Data privacy and brand compatibility were also significant concerns. The research indicates that farmers' age, farm size, and education influence their perceptions of these barriers. To address these issues, the study suggests offering financial support, such as farm loans and subsidies, to new adopters of PA technology. The adoption of PA technologies can have public benefits, including decreased fuel consumption, reduced greenhouse gas emissions, and improved water quality, through the efficient use of fertilizers and pesticides. The findings aim to help stakeholders identify target groups, customize development and research efforts, and promote efficient PA adoption on a broader scale.