May 23, 2023 | Farmers Weekly (NZ) |
Mike Casey, an orchard farmer in New Zealand, has achieved the world's first fossil fuel-free orchard by electrifying his entire farm and using renewable energy. However, he discovered that farmers are not properly rewarded for their environmental efforts in the current food system. To address this issue, Casey developed his own certification called NZ Zero, which incentivizes emissions reductions rather than offsetting. The certification has enabled him to recoup his costs and brings in a significant premium for his fruit. Casey believes that the consumer's recognition and reward for sustainable farming practices are the main catalysts for change. He aims to empower farmers and growers to consider different options and showcase the positive financial implications of electrifying a farm.