Japan Ministry of Agriculture, Forestry and Fisheries| Source | Guide |
To help consumers make environmentally friendly choices, Japan MAFF has developed a system for quantifying efforts in reducing agricultural production's environmental impact and displaying such efforts on product labels. In the example of rice production, practices that promote biodiversity conservation and reduce greenhouse gas emissions are evaluated and scored with stars. As of March 2024, the initiative has been launched at 789 locations nationwide.
Using cultivation data, the greenhouse gas emissions during production are calculated and compared to standard regional practices to determine the reduction contribution rate. Based on this, products are clearly labeled to show their environmental impact, making it easier for consumers to choose sustainable options.